How to Build Brand Loyalty Through Stewardship

Change the Priority, Change the Results

Relationships.

We have great ones, good ones and some that could use some improvement.

I am not talking about our relationships with a boss, spouse, co-worker or sibling, I am talking about the relationships we have with our weekly stops at our shops during our week.

[Photo by Clem Onojeghuo | instagram @clemono2]

We love our grocery store because everyone knows our name, yet our coffee shop is driving us mad because they can’t seem to brew our favorite beverage fast enough (especially when the person in front of you ordered a drink with the cocoa swirl and cherry on top).

What separates the good from the not so good? What helps to build brand loyalty that lasts?

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