How to Build Brand Loyalty Through Stewardship, Part 2

3 Ways to Change Your Customer's Day, Every Day!

In today’s ultra-competitive landscape, customer relationship management is vital and while CRM software can help mid to large businesses, that’s not what I am talking about here.

There are too many options to allow this pillar of good business conduct to crumble.The customer is not a widget or a statistic and should not be taken for granted by anyone. They should be valued as much as the employee values their paycheck. It is impossible for loyalty programs, rewards cards and “cool places” to hang to replace the importance of building and stewarding a customer relationship well.

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How to Build Brand Loyalty Through Stewardship

Change the Priority, Change the Results

Relationships.

We have great ones, good ones and some that could use some improvement.

I am not talking about our relationships with a boss, spouse, co-worker or sibling, I am talking about the relationships we have with our weekly stops at our shops during our week.

[Photo by Clem Onojeghuo | instagram @clemono2]

We love our grocery store because everyone knows our name, yet our coffee shop is driving us mad because they can’t seem to brew our favorite beverage fast enough (especially when the person in front of you ordered a drink with the cocoa swirl and cherry on top).

What separates the good from the not so good? What helps to build brand loyalty that lasts?

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